1. Introduction This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from our store (operated by MFA Digital Limited / ORTHOFABRIC).
2. Information We Collect
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Device Information: When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device.
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Order Information: When you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information, email address, and phone number.
3. How We Use Your Information We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site analytics.
4. Sharing Your Personal Information We share your Personal Information with trusted third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store — you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site. Finally, we may also share your Personal Information to comply with applicable laws and regulations, or to otherwise protect our rights.
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5. Behavioral Advertising & Retargeting As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications (e.g., via Meta/Facebook Pixel or Google Ads) we believe may be of interest to you. You can opt out of targeted advertising by using the links below:
6. Data Retention When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.
7. Your Rights (GDPR & CCPA) If you are a resident of the European Economic Area (EEA) or California, you have the right to access the personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.
8. Contact Us For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email at: support@orthofabric.com
Company Details:
MFA Digital Limited
Unit B6, 12th Floor, Wing Wah Building
No. 677 King's Road, Quarry Bay
Hong Kong SAR